Artisan Producer of Breads
An artisan bakehouse named after the founder’s son, Zac’s Bakehouse prides itself on using stone-ground flours and age-old techniques to produce complex, textured breads.
We created a custom typeface using hand-drawn letters, drawing inspiration from the baker's own script. The primary logo emphasizes the personal nature of this burgeoning small business.
The whole package...
Textures and intentional imperfections in the branding and design—from scattered white speckles that emulate flour, to block letters, slightly worn away in places—reference the messy nature of bakeries, while still maintaining a sleek overarching design.
Crown Creative developed a fully-responsive website with impressive imagery and copy allowing customers to learn more about Zac's Bakehouse.
Content Creation & Art Direction
When it came to photography style and art direction for Zac's website & social media, we included both father and son to stress the importance of Zac’s Bakehouse as a family company.
We worked closely with Ricky to create copywriting that reflected his family-style business with a strong emphasis on the artisan nature of his product using colloquial and approachable language.