Luxury Hat Brand from Model-Turned-Milliner, Danielle Evans
Founded in 2017 and designed by America's Next Top Model winner Danielle Evans, Monrowe is a unisex collection of uniquely stylish hats.
Drawing inspiration from Dani’s grandfather, a jazz musician from the south, the hats marry contemporary vibes, quality materials and a meaningful history. The result is a unique, high-end option for a bold, fashion-forward contingent.
We designed a site that placed images front-and-center, making sure the overall product felt as luxe and classy as the hats on offer. As a start-up fashion brand without a physical location, an online store was crucial to Monrowe’s initial success.
Built on Squarespace, this user-friendly CMS allows the client to handle all orders and content updates herself.
Monrowe and Crown Creative partnered to develop the Monrowe brand on an ongoing basis including copywriting, creative direction, content creation & graphic design.