An Expansive, Multi-Faceted French Marketplace
All self-respecting Francophiles should be privy to Le District: a high-end marketplace to dine, date and grocery shop like a Parisian—just steps from The New York Stock Exchange, World Trade Center and luxury shopping at Brookfield Place. The space itself is comprised of four bustling areas: the Cafe, Market, Garden and Restaurant Districts.
Each area has its own draws: pick and choose from local produce and epicurean delicacies in the Garden District, do date night at one of four spots in the Restaurant District, hit up the boulangerie and/or boucherie in the Market District and try a coffee and French pastry in the Cafe District.
Maybe not all in the same visit.
We’ve managed all marketing collateral for Le District since late 2016—from designing IRL collateral like signage, menus, coasters and postcards, to designing and developing a new e-commerce-led website.
Building out Le District’s digital presence was another task we took on: managing all social media channels, handling digital advertising, and developing both email marketing and influencer strategy.
Our involvement has resulted in considerable growth in both followers and engagement, and we continue to innovate new strategies to further the success of the Le District brand.
Content Creation & Art Direction
Chef Nico’s menu is constantly changing. Bi-monthly shoots ensure we continuously capture and share the new dishes with an increasingly engaged social media following.
Clean. Crisp. Beautifully plated. We let Chef’s work speak for itself, and let our captions clarify what’s seen in each photo while mimicking the sleek, minimalist presentation of the dishes.