A Unique Michelin-Starred Dining Experience in the Heart of Lower Manhattan
An unusual take on fine dining offering the personal experience of an intimate dinner party at a chef’s apartment. With just ten tables and Executive Chef Nico Abello in the kitchen, the team at L’Appart considers each guests needs and tastes, then customizes a rotating menu embracing market availability and seasonality.
From the ever-changing menu to the quirky touches that make the experience an immersive and personal take on haute cuisine, guests can rest assured no two visits will be alike.
Photography + Videography
Crown Creative has been developing marketing collateral for L’Appart since 2016.
This includes monthly tasting menus, private event brochures, business cards and holiday activations.
Working alongside L’Appart’s PR team, we have developed marketing packs which has led to considerable press coverage including New York Times, Eater and Wall Street Journal.
We designed a fully-responsive website that effectively complements the elegance of L’Appart through beautiful imagery, sparse text and intuitive functionality.
Menu Design & Brand Development
When developing signage, menus and marketing collateral for L’Appart, we strove for the assets to carry the same bespoke, handcrafted feel as Chef Nico’s food.
Customizing the tasting menu is one of L’Appart’s unique draws. We created a template design for the internal team to use to add bespoke touches to the menu to fit each guest’s unique needs… and palate.
Content Creation & Art Direction
Chef Nico’s menu is constantly changing. Bi-monthly shoots ensure we continuously capture and share the new dishes with an increasingly engaged following on Instagram.
Clean. Crisp. Beautifully plated. We let Chef’s work speak for itself, and let our captions clarify what’s seen in each photo while mimicking the sleek, minimalist presentation of the dishes.