Creative Branding & Digital Agency in New York City

The Dead Rabbit

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An Award-Winning Bar Taking Irish Traditions Into the 21st Century

Voted “The World’s Best Bar” for two consecutive years, this downtown gem has redefined the traditional Irish bar, while maintaining some of its most appealing aspects. From the general conviviality to the young, dynamic staff, the Dead Rabbit boasts a (damn good-looking) menu offering some of the most mind-blowing cocktails in town ...and tons of quality whiskey.

We played an integral role in developing the Dead Rabbit’s social media, conceptualizing a digital marketing strategy, art directing and directing photo and video shoots.




Dead Rabbit


  • Web Design 

  • Copywriting

  • Digital Marketing

  • Creative Direction

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Web Design

We designed a fully-responsive website that effectively complements the elegance of L’Appart through beautiful imagery, sparse text and intuitive functionality.

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Menu Design & Brand Development

When developing signage, menus and marketing collateral for L’Appart, we strove for the assets to carry the same bespoke, handcrafted feel as Chef Nico’s food.

Customizing the tasting menu is one of L’Appart’s unique draws. We created a template design for the internal team to use to add bespoke touches to the menu to fit each guest’s unique needs… and palate.


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Going digital

We conceptualized and created Maven’s entire digital presence, dreaming up an e-commerce platform as sleek as the products they sell. Adding fluent interactions and storytelling to previously static content was at the heart of the change.

A shift from product shots to lifestyle imagery offered customers new ways to interact with the brand and mesh with its narrative… which manifested as a significant growth in online sales.

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