Dan Jones evokes the feeling of a neighborhood coffee shop in the middle of bustling Midtown Manhattan.
The name, brand & concept revolve around the idea that fictional character Dan Jones can be anyone in a diverse group of busy New Yorkers with one thing in common - excellent taste in coffee.
Custom typography & hand-drawn illustrations creates a distinct personality mirroring the independent coffee shop nature of the company.
Branding & Identity
Collateral & Packaging Design
Creative Direction & Styling
The whole package...
Crown Creative developed a fully-responsive website with impressive imagery and copy for the new coffee shop.