Creative Branding & Digital Agency in New York City
 
 

Beaubourg

 
 
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A Design-Forward Brasserie that Marries Classic French with Modern-Day New York

Once a neighborhood where renowned poets, musicians and writers lived and wrote, today Paris’s Beaubourg is a bustling area full of cafes, terraces and other prime people-watching real estate.

New York’s Beaubourg, you’ll find within Le District. It captures that same casual, artsy energy, and remains a downtown go-to, whether for post-work champagne and oysters or Sunday brunch on the terrace.

 

CLIENT

Beaubourg at Le District


SEVICES

  • Creative Direction

  • Web Design 

  • Social Media 

  • Graphic Design 

  • Photography + Videography

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Menu Design

Crown Creative designs menus for Beaubourg on a seasonal basis working with the internal team, each inspiration derived from a different major influence the restaurant cites.

 
 
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beaubourg summer '17

This menu featured a hand-painted watercolor texture to allude to the French Riviera coastal landscape. Hand-drawn illustrations of seafood and fish grace the inner pages.

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beaubourg winter '17

Beaubourg's Fall/Winter menu had a hand-painted Centre Pompidou-inspired cover and internal pages consisted of postmodernist shapes and sketches.

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beaubourg summer '18

Inspired by the bright color palette of the French Riviera - the cover is made up of paper collage layered with continuous line drawings, and the internal pages include eclectic French script type and Matisse-inspired cut-out illustrations.

 

Marketing Collateral

Marketing collateral is key to Beaubourg’s continued success and sales. It influences customer decisions and aids in up-selling.

From everyday menus to promotional flyers and private event guides to postcards and coasters, we continue to evolve and develop the Beaubourg brand on a seasonal, annual basis. 

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Website Design

While Beaubourg’s site used to live within Le District’s website, Crown Creative designed and developed a standalone Beaubourg website to give it its own online presence - separate from Le District’s - containing booking information and menus.

Combining brand identity and inspirational culture we pioneered the restaurant’s bespoke website and digital presence.

 
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Content Creation & Social Media

Our content creation marries and matches the design aesthetic of each seasonal menu resulting in significant brand familiarity and growth online.  

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