A Design-Forward Brasserie that Marries Classic French with Modern-Day New York
Once a neighborhood where renowned poets, musicians and writers lived and wrote, today Paris’s Beaubourg is a bustling area full of cafes, terraces and other prime people-watching real estate.
New York’s Beaubourg, you’ll find within Le District. It captures that same casual, artsy energy, and remains a downtown go-to, whether for post-work champagne and oysters or Sunday brunch on the terrace.
Beaubourg at Le District
Photography + Videography
Crown Creative designs menus for Beaubourg on a seasonal basis working with the internal team, each inspiration derived from a different major influence the restaurant cites.
beaubourg summer '17
This menu featured a hand-painted watercolor texture to allude to the French Riviera coastal landscape. Hand-drawn illustrations of seafood and fish grace the inner pages.
beaubourg winter '17
Beaubourg's Fall/Winter menu had a hand-painted Centre Pompidou-inspired cover and internal pages consisted of postmodernist shapes and sketches.
beaubourg summer '18
Inspired by the bright color palette of the French Riviera - the cover is made up of paper collage layered with continuous line drawings, and the internal pages include eclectic French script type and Matisse-inspired cut-out illustrations.
Marketing collateral is key to Beaubourg’s continued success and sales. It influences customer decisions and aids in up-selling.
From everyday menus to promotional flyers and private event guides to postcards and coasters, we continue to evolve and develop the Beaubourg brand on a seasonal, annual basis.
While Beaubourg’s site used to live within Le District’s website, Crown Creative designed and developed a standalone Beaubourg website to give it its own online presence - separate from Le District’s - containing booking information and menus.
Combining brand identity and inspirational culture we pioneered the restaurant’s bespoke website and digital presence.
Content Creation & Social Media
Our content creation marries and matches the design aesthetic of each seasonal menu resulting in significant brand familiarity and growth online.