A Design-Forward Brasserie That Marries Classic French with Modern-Day New York
Once a neighborhood where renowned poets, musicians and writers lived and wrote, today Paris’s Beaubourg is a bustling area full of cafes, terraces and other prime people-watching real estate. New York’s Beaubourg, you’ll find within Le District. It captures that same casual, artsy energy, and remains a downtown go-to, whether for post-work champagne and oysters or Sunday brunch on the terrace.
CLIENT
Beaubourg at Le District
SEVICES
Creative Direction
Web Design
Social Media
Graphic Design
Photography + Videography
Menu Design
We’ve designed three different menus for Beaubourg, each derived from a different major influence the restaurant cites.
beaubourg summer '17
Our first menu featured a hand-painted watercolor texture to allude to the French Riviera coastal landscape. Hand-drawn illustrations of seafood and fish grace the inner pages.
beaubourg winter '17
Our second menu had a hand-painted Centre Pompidou-inspired cover and internal pages consisted of postmodernist shapes and sketches. Arguably our favorite menu.
beaubourg summer '18
We were inspired by the bright color palette of the French Riviera for this one. The menu cover is made up of paper collage layered with continuous line drawings, and the internal pages include eclectic French script type and Matisse-inspired cut-out illustrations.
Marketing Collateral
We’ve designed three different menus for Beaubourg, each derived from a different major influence the restaurant cites.
Website Design
In addition to designing Beaubourg's menus and marketing collatoral we've also overhauled the restaurant's website and digital presence.
Content Creation & Social Media
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